The branding for labfolder is so much more than just logos, text, and images. The brand is everything to how we wish to represent labfolder in all aspects. labfolder itself, as a name, never has a capitalized first letter, as proper nouns are designated in English. This in itself is part of our branding scheme, which is why it is important to follow the following guidelines. Here is possible to download the labfolder press files and learn the proper way to designate them.
The following uses of our identity are allowed:
Imagotype over white background.
Imagotype over navy blue background.
Logotype is changed to white.
Imagotype in negative space.
Imagotype with tagline over white background.
Imagotype with tagline over navy blue background.
Logotype is changed to white.
Imagotype with tagline in negative space.
Isotype over white background.
White isotype over navy blue background.
White isotype in negative space.
The following uses of our identity are not, by any means allowed, besides capitalization of the font or the deliberate replacement of the font:
Logotype by itself, in any color.
Imagotype surrounded by irregular or geometric shapes that are not circles or rectangles.
Imagotype or isotype with half background.
Isotype in a container while being used with the logotype and viceversa.
Imagotype or isotype upside down.
Imagotype or isotype with colors that are not specified in this manual.
Imagotype divided or modified.
Inclination or vertical appearance.
Isotype over logotype.
Please base your visual content on our official colors:
Labfolder blue
#6CC0EC
R= 108 G= 192 B= 236
C= 52% M= 8% Y= 0% K= 0%
navy blue
#283E54
R= 40 G= 62 B= 84
C= 88% M= 71% Y= 45% K= 36%
silver
#F4F4F4
R= 244 G= 244 B= 244
C= 3% M= 2% Y= 2% K= 0%
white
#FFFFFF
R= 255 G= 255 B= 255
C= 0% M= 0% Y= 0% K= 0%
